The Importance of Video
Scroll anywhere on the Internet and you’ll quickly realize how important video content is. You’ll see it on your social media feeds, on news sites, as short ads when you’re shopping online … basically, wherever you’re surfing the web, you’ll most likely come across some form of video marketing.
So, for the purposes of digital marketing, it’s very important for any organization to include videography in their plan. Here’s where we come in: we can help you understand the best spots for your video, what makes for good content, how to create a good video, and more. Read on for more of our tips.
Where to Utilize Video—and How
Most videos are seen as part of social media, whether that entails short clips or longer work. You’ll also see them on landing pages; as website heroes, in place of images; in explainer videos, like webinars or for products; and as part of blog articles.
What Makes the Best Kind of Video?
Tips for Videography
It’s important to think of a few things before you go out and start creating videos. Who’s the audience? What’s the goal for this video? Where will it live? What’s the budget for creation? And how do you measure its success? By asking yourself these questions ahead of time, just like any other creative marketing plan, you’ll set yourself up for creating meaningful videos that pack the right punch.