So, for the purposes of digital marketing, it’s very important for any organization to include videography in their plan. Here’s where we come in: we can help you understand the best spots for your video, what makes for good content, how to create a good video, and more. Read on for more of our tips.

Where to Utilize Video—and How

Most videos are seen as part of social media, whether that entails short clips or longer work. You’ll also see them on landing pages; as website heroes, in place of images; in explainer videos, like webinars or for products; and as part of blog articles.

What Makes the Best Kind of Video?

Keep it Short—and Simple: the best videos are under two minutes. Anything longer, and you risk losing the audience for engagement. Now, that’s not always the hard and fast rule because some videos need to be lengthier, but as a general rule of them, keep it short.

Optimize for Mobile: nearly half of all videos will be viewed on mobile devices. And, a vast majority of videos watching socially are watched without sound—probably at work for the least amount of distraction—so make sure to add in captions where you can.

Tips for Videography

It’s important to think of a few things before you go out and start creating videos. Who’s the audience? What’s the goal for this video? Where will it live? What’s the budget for creation? And how do you measure its success? By asking yourself these questions ahead of time, just like any other creative marketing plan, you’ll set yourself up for creating meaningful videos that pack the right punch.

What are the Benefits of Video Marketing?

Higher Engagement: think about what you see shared across platforms like Facebook and Twitter—it’s often a video, isn’t it? Audiences are about 10 times more likely to share a video than other types of content.

Higher Retention and Increased Conversion Rates: Users respond better and last longer when it comes to video retention, watching at least 3/4 of a video all the way through, and remembering more of the video than if they read the same text. And that watching turns into great conversion rates, with 71% of marketers saying that video outperforms other marketing content.

Improved SEO: chances are that adding a video to your website can give you better results on Google and other search engines.

Want to get started? Want to get started? Let’s start planning your video today!

Having a spot on the web as a business is almost as common as getting a phone number, email, and physical address for your business. Whether you’re a brick-and-mortar store, an online consulting agency, a services provider … having a website shows that you’re a legitimate business.

Your online presence can also support marketing campaigns and brand recognition—it’s basically an online brochure for your company that you can change when you need to, without costly reprints.

You can choose from a variety of ad formats on Instagram, as well: photo and video, carousel, and Instagram Stories.

It’s also easier to hit more customers! What you can do in-person, through mail, by phone, etc., is small fries compared to what kind of reach your website can have. If you build it (right), they will come.

Websites are also relatively inexpensive to set up and maintain. By investing in a great site at the beginning, your maintenance fees are much less expensive than physical spaces.

Have you ever missed an important call because it was after business hours? Did that make you think about all the business you might be potentially losing by customers who try to contact you outside of your standard timeframe? With a website, your business can be 24/7—without you having to work all those hours, too.

We’re big fans of websites for the customer service and ability to build client relationships. Whether you build contact forms or just have your contact information online, you’re giving current and future clients an opportunity to know you better. With that comes trust and acceptance.

So, if you’re wondering whether building a website is good for your business, don’t just think about it because everyone else is doing it. Do think about it as a validation for the business you’ve worked so hard to create and an easy tool to advertise and communicate what makes you so unique.

Want to get started? Get in touch with us!

Facebook

Facebook ads are designed to help you achieve one of three broad types of campaign objectives: awareness, consideration, or conversion. There are many ad formats to choose from: video, photo, carousel, slideshow, collection, messenger, and lead.

Instagram

As Facebook owns Instagram, Instagram ads have the same three wide-ranging categories of campaign objectives as Facebook ads: awareness, consideration, and conversion.

You can choose from a variety of ad formats on Instagram, as well: photo and video, carousel, and Instagram Stories.

Key Objectives

Whichever platform you choose for your ad placement, there are a few key things to think about, including:

• Strategy: Understanding how to build audiences, target specific users, retarget certain groups and measure success is key to any brand.
• Audience Considerations: Facebook is popular across multiple demographics and makes it easy with detailed targeting options—that’s why Facebook is often the first platform to get started with social media advertising. Instagram is most popular with millennials, but plenty of Generation Xers also use the platform.
• Budget: It can be easy to burn through both Facebook and Instagram budgets if you aren’t sure what you’re doing. You’ll need to decide whether you’re designing an ad campaign based on impressions or engagements—and pay accordingly.
• Ad Specs: Once you have your strategy and goals set, you’ll need to know how exactly to create your ads. Sizing your ads isn’t easy—and both Facebook and Instagram change specs—so making sure you have the most up-to-date specs is key.

How Do You Know You’ve Succeeded?

Success is different for every organization, so taking stock of what your goals are is important to understand whether a social media campaign was successful.

Was your goal to gain more followers? Take note of followers gained since promoting the ad and what that looks like on a gradual basis.

Was your goal increasing click-through rates? You’ll be able to tell how and where each user/audience got to your site.

Do you want to make sales? Adding incentives through sales and promotions in Facebook and Instagram ads is a great way to kick-start your selling.

Whatever your goals for using ads through Facebook and Instagram, it’s easiest to work with a marketing partner like Media Ozone to create a customized plan for your organization!